Niche Pilates Studio
Client: NICHE PILATES STUDIO
Business: BOUTIQUE FITNESS CONCEPT
Year: 2023
SUMMARY:
When Niche Pilates Studio prepared to move into their new space, they knew it wasn’t just about changing addresses—it was about bringing their community with them. So they got intentional. Through thoughtful, strategic gifting, they made every current member feel seen, valued, and excited for what was ahead.
But it didn’t stop there. These curated gifts also gave potential members a glimpse into the heart of the Niche experience—the sense of care, quality, and connection that defines the studio.
The result? Every single member made the move with them. And in their very first month in the new space, word got out. Their membership grew by 23%, fueled by the buzz and generosity that came from giving a little extra.
Telltale
Client: TELLTALE
Business: BRAND STUDIO
Year: AUGUST 2021—PRESENT
SUMMARY:
As Telltale's client roster grew in both scope and price point, the Creative Director wanted new client gifts that reflected the maturity and polish of her evolving business. Her past gifts were fun and cute, but never felt like truly excellent gifts that matched her elevated work.
She had an established client appreciation strategy—complete a project, send a gift—but her vendor was slow to respond and client feedback was minimal. Hewson created a curated menu of gift options that could be tailored to client needs based on project scope, allowing her to gift with intention and care in a way that was true to both her brand and each recipient.
The strategic approach transformed her client relationships. From 2022 to 2023, she increased her return client rate by 400%—jumping from 2 repeat clients to 10 repeat clients in a single year.
Telltale Holiday
Client: TELLTALE
Business: BRAND STUDIO
Year: MARCH 2024
SUMMARY:
Holiday gifting can feel overwhelming for small business owners—the stress and pressure to get something out during a chaotic time often leads to forgettable gestures lost in the noise. Telltale's Creative Director wanted to show her client roster appreciation but knew she needed to stand out.
Instead of competing with holiday clutter, she flipped the script. Hewson helped launch an International Women's Day direct mail appreciation campaign that surprised and delighted clients when they least expected it. The campaign featured high personalization, a charity component, and exclusively partnered with women-owned businesses as vendors, supporting four female owned small businesses across the country.
The timing and thoughtfulness paid off dramatically. The campaign achieved a 32% response rate compared to the national average of 4-9% for direct mail, creating lasting impressions and meaningful conversations with clients.
FEEDBACK from their clients:
"So honored to receive this beautiful package for International Women's Day. The thoughtfulness and design of this gift is so deliberate and just excellent."
"It's SO good!!!! Obsessed. So thoughtful and purposeful and beautiful."
Blue Ocean Brokerage
client: BLUE OCEAN BROKERAGE
business: BROKERAGE FIRM
year: MARCH 2022
SUMMARY:
After years of big box gifting to reach a client roster of 200+, a $15k mishap by one of those big wine distributors resulting in negative client experience and vocal disappointment—the Director of Operations wanted to make a change. Supporting 13 brokers across different desks, sourcing and coordinating gift buy-in, distribution and ensuring accurate financial tracking for audit purposes, all while adhering to FINRA guidelines outside of her daily R&R was consuming a lot of time, and mistakes were not welcome.
In 2021, they tested a new strategy with Hewson and after a successful year, other desks wanted to jump on board. Every year since partnering with Hewson the brokers have gotten more excited about holiday gifts. Their client experience is meticulously managed as a whole including wrapping, graphic design, handwritten notes, and more. The firm enjoys how the process is streamlined, requires next to no effort on their end, and that their rival firm's big-box gifts pale in comparison. After three years of successful annual gifting campaigns Blue Ocean continues to build relationships by creating thoughtful moments that stand out amongst the noise.
FEEDBACK from inside the firm:
"I've gotten so many thank yous this year as opposed to any other one. Everyone loves the speaker."
FEEDBACK from their clients:
"...best fcking gift ever." (2021)*
"Thank you and your team for the wonderful gift. We will get quite a bit of enjoyment out of it at our camp." "Oh hell yea bro. This will be perf for the desk." (2022)