Telltale

Client: TELLTALE

Business: BRAND STUDIO

Year: AUGUST 2021—PRESENT 

SUMMARY: 

As Telltale's client roster grew in both scope and price point, the Creative Director wanted new client gifts that reflected the maturity and polish of her evolving business. Her past gifts were fun and cute, but never felt like truly excellent gifts that matched her elevated work.

She had an established client appreciation strategy—complete a project, send a gift—but her vendor was slow to respond and client feedback was minimal. Hewson created a curated menu of gift options that could be tailored to client needs based on project scope, allowing her to gift with intention and care in a way that was true to both her brand and each recipient.

The strategic approach transformed her client relationships. From 2022 to 2023, she increased her return client rate by 400%—jumping from 2 repeat clients to 10 repeat clients in a single year.