Telltale Holiday

Client: TELLTALE

Business: BRAND STUDIO

Year: MARCH 2024

SUMMARY: 

Holiday gifting can feel overwhelming for small business owners—the stress and pressure to get something out during a chaotic time often leads to forgettable gestures lost in the noise. Telltale's Creative Director wanted to show her client roster appreciation but knew she needed to stand out.

Instead of competing with holiday clutter, she flipped the script. Hewson helped launch an International Women's Day direct mail appreciation campaign that surprised and delighted clients when they least expected it. The campaign featured high personalization, a charity component, and exclusively partnered with women-owned businesses as vendors, supporting four female owned small businesses across the country.

The timing and thoughtfulness paid off dramatically. The campaign achieved a 32% response rate compared to the national average of 4-9% for direct mail, creating lasting impressions and meaningful conversations with clients.

FEEDBACK from their clients:

"So honored to receive this beautiful package for International Women's Day. The thoughtfulness and design of this gift is so deliberate and just excellent."

"It's SO good!!!! Obsessed. So thoughtful and purposeful and beautiful."